# Awful Chevy commercials; Runs deep

**URL:** <https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471>\
**Category:** NYSpeed Automotive\
**Created:** [September 13, 2011, 3:51pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471 "2011-09-13T15:51:28Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![system](https://canada1.discourse-cdn.com/flex034/uploads/speedlife/original/2X/b/b7170c8eddc0b95ece6b88172b2f416a08489a45.png) [@system](https://forums.speedlife.net/u/system)\
**Post date:** [September 13, 2011, 3:51pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/1 "2011-09-13T15:51:28Z")

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What’s with these terrible commercials?

Do any of these actually convince people to buy cars or that their vehicles for the last 15 years weren’t mostly piles of shit?

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**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\
**Post date:** [September 13, 2011, 5:27pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/2 "2011-09-13T17:27:05Z")

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Yes. At least more than stupid fucking gas mileage commercials or toyota venza ones about “cool parents”

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**Author:** ![KuntryQuestTSi](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/kuntryquesttsi/32/5010_2.png) [@KuntryQuestTSi](https://forums.speedlife.net/u/KuntryQuestTSi)\
**Post date:** [September 13, 2011, 5:34pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/3 "2011-09-13T17:34:10Z")

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I’d take that c/10 pickup before I took a new camaro.

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**Author:** ![Neon](https://avatars.discourse-cdn.com/v4/letter/n/f19dbf/32.png) [@Neon](https://forums.speedlife.net/u/Neon)\
**Post date:** [September 13, 2011, 6:31pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/4 "2011-09-13T18:31:31Z")

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> [@KuntryQuestTSi](#):
>
> I’d take that c/10 pickup before I took a new camaro.

:xz:

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**Author:** ![Shockwave179](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/shockwave179/32/7496_2.png) [@Shockwave179](https://forums.speedlife.net/u/Shockwave179)\
**Post date:** [September 13, 2011, 6:49pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/5 "2011-09-13T18:49:03Z")

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> [@Joe](#):
>
> Yes. At least more than stupid fucking gas mileage commercials or toyota venza ones about “cool parents”

+1

Most of the Japanese car companies commercials suck balls.

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**Author:** ![Maverick](https://avatars.discourse-cdn.com/v4/letter/m/258eb7/32.png) [@Maverick](https://forums.speedlife.net/u/Maverick)\
**Post date:** [September 13, 2011, 8:57pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/6 "2011-09-13T20:57:47Z")

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^^ cept subaru and the sumo. Dude is legit i gotta photo with him.

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**Author:** ![FadetoBlack](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/fadetoblack/32/6118_2.png) [@FadetoBlack](https://forums.speedlife.net/u/FadetoBlack)\
**Post date:** [September 13, 2011, 9:04pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/7 "2011-09-13T21:04:10Z")

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I’m a GM fan so I don’t mind the commercials, even though they’re a bit shady. I also went to school for marketing but you don’t need to pass the advertising class to understand they’re just trying to pull on peoples’ heartstrings.

The first commercial you posted I think does a good job at that.

Instead of giving people reasons and facts why they should buy the car (the central route to persuasion) they’re using the peripheral route to persuasion (associating the brand with things that will bring out your emotions).

At the end of the day I think we all need to remember this:

No one writes songs about Volvos!

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**Author:** ![MP\_B240](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/mp_b240/32/5697_2.png) [@MP\_B240](https://forums.speedlife.net/u/MP_B240)\
**Post date:** [September 13, 2011, 9:04pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/8 "2011-09-13T21:04:49Z")

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chevy’s target demographic for the camaro: old men who think they’re still in the game and are “with it”

![http://assets.diylol.com/hfs/ea1/ae6/691/resized/storage-wars-dave-meme-generator-yeeeeeeeeeeeeeep-c59f93.jpg](http://assets.diylol.com/hfs/ea1/ae6/691/resized/storage-wars-dave-meme-generator-yeeeeeeeeeeeeeep-c59f93.jpg)  
sounds about right.

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**Author:** ![system](https://canada1.discourse-cdn.com/flex034/uploads/speedlife/original/2X/b/b7170c8eddc0b95ece6b88172b2f416a08489a45.png) [@system](https://forums.speedlife.net/u/system)\
**Post date:** [September 14, 2011, 6:16am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/9 "2011-09-14T06:16:26Z")

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> [@FadetoBlack](#):
>
> I’m a GM fan so I don’t mind the commercials, even though they’re a bit shady. I also went to school for marketing but you don’t need to pass the advertising class to understand they’re just trying to pull on peoples’ heartstrings.
> 
> The first commercial you posted I think does a good job at that.

It was an extremely obvious attempt at it, so much that it became cheesy. The only thing I can’t figure out in the commercial is why does the entire family have to wear canadian tuxedos? Did they borrow the wardrobe from GM poster boy Leno?

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**Author:** ![theblue](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/theblue/32/5074_2.png) [@theblue](https://forums.speedlife.net/u/theblue)\
**Post date:** [September 14, 2011, 6:44am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/10 "2011-09-14T06:44:51Z")

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every time I see these I can only think of Ice Cube - “And my dick runs deep so deep so deep  
put her ass to sleep”

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**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\
**Post date:** [September 14, 2011, 6:46am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/11 "2011-09-14T06:46:36Z")

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^^^ lol!

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**Author:** ![Jam](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jam/32/7235_2.png) [@Jam](https://forums.speedlife.net/u/Jam)\
**Post date:** [September 14, 2011, 9:27am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/12 "2011-09-14T09:27:29Z")

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> [@theblue](#):
>
> every time I see these I can only think of Ice Cube - “And my dick runs deep so deep so deep  
> put her ass to sleep”

hahahahhahahha

> [@Shockwave179](#):
>
> +1
> 
> Most of the Japanese car companies commercials suck balls.

the new honda commercials make me lol, with puddy from seinfeld

mind control robots?

[![]( " - YouTube") ](https://www.youtube.com/watch?v=qHztRwf1I2A)

[![]( " - YouTube") ](https://www.youtube.com/watch?v=qHztRwf1I2A)

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<div class="post-metadata">

**Author:** ![Neon](https://avatars.discourse-cdn.com/v4/letter/n/f19dbf/32.png) [@Neon](https://forums.speedlife.net/u/Neon)\
**Post date:** [September 14, 2011, 7:30pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/13 "2011-09-14T19:30:50Z")

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Did he really give the mechanic a blank check?

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**Author:** ![captain\_morgan1](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/captain_morgan1/32/5928_2.png) [@captain\_morgan1](https://forums.speedlife.net/u/captain_morgan1)\
**Post date:** [September 14, 2011, 8:00pm UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/14 "2011-09-14T20:00:03Z")

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agreed they are extremely lame… Subaru (drifting)and Vw(darth vader) have had great commercials lately and now so does a new player HYUNDAI…

[https://youtu.be/ImY0U8WChJ0](https://youtu.be/ImY0U8WChJ0)

[https://youtu.be/hr-wISyGSW0](https://youtu.be/hr-wISyGSW0)

[https://youtu.be/VTabyXCkVY4](https://youtu.be/VTabyXCkVY4)

[https://youtu.be/LGjQ\_\_10Vzs](https://youtu.be/LGjQ__10Vzs)

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**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\
**Post date:** [September 15, 2011, 9:50am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/15 "2011-09-15T09:50:53Z")

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Looks like Chevy knows the ads suck too:

> A year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its advertising, GM is looking to reinvigorate its “Chevy Runs Deep” ad campaign because some of the creative work has not resonated strongly with consumers and some ads don’t explain what the slogan means, Ewanick said.

> **[Detroit Local News - Michigan News - Breaking News - detroitnews.com](https://www.detroitnews.com)**
>
> Get the latest local Detroit and Michigan breaking news and analysis , sports and scores, photos, video and more from The Detroit News.

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**Author:** ![theblue](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/theblue/32/5074_2.png) [@theblue](https://forums.speedlife.net/u/theblue)\
**Post date:** [September 15, 2011, 9:53am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/16 "2011-09-15T09:53:21Z")

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how about reinvigorating they just get rid of it and move on.

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**Author:** ![system](https://canada1.discourse-cdn.com/flex034/uploads/speedlife/original/2X/b/b7170c8eddc0b95ece6b88172b2f416a08489a45.png) [@system](https://forums.speedlife.net/u/system)\
**Post date:** [September 15, 2011, 11:40am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/17 "2011-09-15T11:40:27Z")

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> and some ads don’t explain what the slogan means

It doesn’t take a marketing guru to know that they are trying to say Chevy vehicles and their owners have an emotional attachment. The issue is, you can’t tell someone that in a commercial.

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**Author:** ![boardjnky4](https://avatars.discourse-cdn.com/v4/letter/b/96bed5/32.png) [@boardjnky4](https://forums.speedlife.net/u/boardjnky4)\
**Post date:** [September 15, 2011, 11:48am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/18 "2011-09-15T11:48:09Z")

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> [@theblue](#):
>
> how about reinvigorating they just get rid of it and move on.

how about, instead of bailing them out, we should of just moved on

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**Author:** ![theblue](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/theblue/32/5074_2.png) [@theblue](https://forums.speedlife.net/u/theblue)\
**Post date:** [September 15, 2011, 11:53am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/19 "2011-09-15T11:53:15Z")

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[http://www.nyspeed.com/showthread.php?225052-quot-of-quot-vs-quot-have-quot](http://www.nyspeed.com/showthread.php?225052-quot-of-quot-vs-quot-have-quot)

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**Author:** ![boardjnky4](https://avatars.discourse-cdn.com/v4/letter/b/96bed5/32.png) [@boardjnky4](https://forums.speedlife.net/u/boardjnky4)\
**Post date:** [September 15, 2011, 11:53am UTC](https://forums.speedlife.net/t/awful-chevy-commercials-runs-deep/216471/20 "2011-09-15T11:53:53Z")

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haha it was a joke

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