# Ford bets the farm.

**URL:** <https://forums.speedlife.net/t/ford-bets-the-farm/20769>\
**Category:** NYSpeed Automotive\
**Created:** [November 28, 2006, 4:53am UTC](https://forums.speedlife.net/t/ford-bets-the-farm/20769 "2006-11-28T04:53:38Z")\
**Posts on this page:** 4\
**Page:** 2

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**Author:** ![drvnkd](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/drvnkd/32/109615_2.png) [@drvnkd](https://forums.speedlife.net/u/drvnkd)\
**Post date:** [November 29, 2006, 4:46am UTC](https://forums.speedlife.net/t/ford-bets-the-farm/20769/21 "2006-11-29T04:46:38Z")

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> [@BikerFry](#):
>
> :word: If I were to design a $45,000 dollar car I’d probably come up with something that one person in this country would like. But hey at least I’d be happy. 😛

.  
:lol  
selling price = $45,000  
manf. cost = $100,000,000  
total sales = 1  
= Fail. 😃

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**Author:** ![SI01](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/si01/32/7187_2.png) [@SI01](https://forums.speedlife.net/u/SI01)\
**Post date:** [November 29, 2006, 5:30am UTC](https://forums.speedlife.net/t/ford-bets-the-farm/20769/22 "2006-11-29T05:30:47Z")

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> [@Carnut](#):
>
> all in

It’d be hard to put it better than that.

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**Author:** ![slipstreamxk1](https://avatars.discourse-cdn.com/v4/letter/s/6bbea6/32.png) [@slipstreamxk1](https://forums.speedlife.net/u/slipstreamxk1)\
**Post date:** [November 29, 2006, 6:53am UTC](https://forums.speedlife.net/t/ford-bets-the-farm/20769/23 "2006-11-29T06:53:46Z")

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US car companies really shot them selves in the foot by not doing proper marketing research.

In the late 60’s and 70’s foreign cars that were first introduced outsold american cars by allot and for allot less because they did infact appeal more broadly to the market place and had more efficient manufacturing methods. At the time the only way american automakers thought they could battle that was to have the government put tariffs into place to raise the prices of foreign cars beyond the cost of most american cars instead of redesigning their lines and considering the trends. Now all the tariffs have almost all been removed and incomes are greater now as a generality the middle american family has greater buying power.

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**Author:** ![drvnkd](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/drvnkd/32/109615_2.png) [@drvnkd](https://forums.speedlife.net/u/drvnkd)\
**Post date:** [November 29, 2006, 7:10am UTC](https://forums.speedlife.net/t/ford-bets-the-farm/20769/24 "2006-11-29T07:10:52Z")

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one of the reasons forign cars are more expensive is simply  
because we pay it. more profit makes for capital investments  
in such things as lexus. with even higher markups and heigher profit margins

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