# Ford is really taking a step in the right direction....not.

**URL:** <https://forums.speedlife.net/t/ford-is-really-taking-a-step-in-the-right-direction-not/24299>\
**Category:** NYSpeed Automotive\
**Created:** [February 9, 2007, 8:31am UTC](https://forums.speedlife.net/t/ford-is-really-taking-a-step-in-the-right-direction-not/24299 "2007-02-09T08:31:37Z")\
**Posts on this page:** 1\
**Showing post:** 36

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**Author:** ![Nikuk](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/nikuk/32/7254_2.png) [@Nikuk](https://forums.speedlife.net/u/Nikuk)\
**Post date:** [February 9, 2007, 4:03pm UTC](https://forums.speedlife.net/t/ford-is-really-taking-a-step-in-the-right-direction-not/24299/36 "2007-02-09T16:03:45Z")

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BRAND RECOGNITION

Ford wanted to drop the Toreass altogther (in favor of newer names AND platforms)… however it is still one of their largest volume sellers (beside F-series).

They are trying to pay the bills… In case You haven’t read any national automotive news, Ford has been hemmoraging faster then one of Beck’s gf on a first date.

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