# Ford suing Ferrari over F150 name

**URL:** <https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049>\
**Category:** NYSpeed Automotive\
**Created:** [February 10, 2011, 6:44am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049 "2011-02-10T06:44:24Z")\
**Posts on this page:** 13\
**Page:** 1

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**Author:** ![JayS](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jays/32/15375_2.png) [@JayS](https://forums.speedlife.net/u/JayS)\
**Post date:** [February 10, 2011, 6:44am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/1 "2011-02-10T06:44:24Z")

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[http://www.foxnews.com/leisure/2011/02/09/ford-suing-ferrari-f/](http://www.foxnews.com/leisure/2011/02/09/ford-suing-ferrari-f/)

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**Author:** ![Paulo](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/paulo/32/7328_2.png) [@Paulo](https://forums.speedlife.net/u/Paulo)\
**Post date:** [February 10, 2011, 6:57am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/2 "2011-02-10T06:57:05Z")

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> Ford also seeks unspecified damages from Ferrari.

Really? C’mon.

It’s an F1 car, not something that Ferrari is selling. Either way, I hope Ferrari is let off on the fact that theirs doesn’t have a hyphen in the name.

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**Author:** ![LAFENGAS](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/lafengas/32/7573_2.png) [@LAFENGAS](https://forums.speedlife.net/u/LAFENGAS)\
**Post date:** [February 10, 2011, 7:03am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/3 "2011-02-10T07:03:10Z")

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well then i hope BMW and Audi sue Gilette and Schick for the use of “M3” and “Quattro”.

If anyhting, Ford should be thanking them, even paying Ferrari for blessing them with the model association.

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**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\
**Post date:** [February 10, 2011, 7:09am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/4 "2011-02-10T07:09:30Z")

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This won’t work. The only way it could is if the 2 “products” could potentially confuse consumers.

Nissan sued Audi over the “Q” distinction because Infinity had a Q and Audi was coming out with that Q SUV. That suit went nowhere.

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**Author:** ![Wahoo](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/wahoo/32/8265_2.png) [@Wahoo](https://forums.speedlife.net/u/Wahoo)\
**Post date:** [February 10, 2011, 7:32am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/5 "2011-02-10T07:32:16Z")

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This is why we have the 911 and not the Porsche 901.

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**Author:** ![Bakes](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/bakes/32/7469_2.png) [@Bakes](https://forums.speedlife.net/u/Bakes)\
**Post date:** [February 10, 2011, 7:51am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/6 "2011-02-10T07:51:55Z")

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> [@Onyx Z32](#):
>
> This won’t work. The only way it could is if the 2 “products” could potentially confuse consumers.

I can’t see and hope no one is confused between a Ford F-150 and a Ferrari…

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**Author:** ![boardjnky4](https://avatars.discourse-cdn.com/v4/letter/b/96bed5/32.png) [@boardjnky4](https://forums.speedlife.net/u/boardjnky4)\
**Post date:** [February 10, 2011, 7:57am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/7 "2011-02-10T07:57:21Z")

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Ford could only be so lucky as to have someone think that a Ferrari Formula 1 vehicle is somehow affiliated with them.

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**Author:** ![See4Ways](https://avatars.discourse-cdn.com/v4/letter/s/3ec8ea/32.png) [@See4Ways](https://forums.speedlife.net/u/See4Ways)\
**Post date:** [February 10, 2011, 8:10am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/8 "2011-02-10T08:10:06Z")

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doubt they need help selling f150’s…hope everyone knows i mean the truck and not the f1 car : ) Pretty sure its the most popular shit ever

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**Author:** ![system](https://canada1.discourse-cdn.com/flex034/uploads/speedlife/original/2X/b/b7170c8eddc0b95ece6b88172b2f416a08489a45.png) [@system](https://forums.speedlife.net/u/system)\
**Post date:** [February 10, 2011, 8:19am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/9 "2011-02-10T08:19:43Z")

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> Ford is trying to block Ferrari from using the F150 name in the USA as well as claiming $100,000 damages under the Anticybersquatting Consumer Protection Act for use of the F150 name on the [ferrarif150.com](http://ferrarif150.com) website.

> **[Formula 1 News, Live Grand Prix Updates, Videos, Drivers and Results](https://www.espn.com/f1/)**
>
> Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN+ and play fantasy sports.

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**Author:** ![TrueBlue](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/trueblue/32/7245_2.png) [@TrueBlue](https://forums.speedlife.net/u/TrueBlue)\
**Post date:** [February 10, 2011, 8:25am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/10 "2011-02-10T08:25:03Z")

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> **[Report: Ferrari bows to Ford legal pressure, renames F1 car F150th Italia...](http://www.autoblog.com/2011/02/10/report-ferrari-bows-to-ford-legal-pressure-renames-f1-car-f150/)**
>
> According to AutoWeek, Ferrari is bowing to a freshly filed Ford lawsuit, renaming its new Formula One racer the F150th Italia.

[http://www.autoweek.com/article/20110210/F1/110219998](http://www.autoweek.com/article/20110210/F1/110219998)

> Ferrari is bowing to a freshly filed Ford lawsuit, renaming its new Formula One racer the F150th Italia.

> Ferrari has reacted quickly to the threat of legal action from Ford Motor Co. by renaming its 2011 Formula One car the F150th Italia.

NYSpeed’s crack legal team :tup:

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**Author:** ![system](https://canada1.discourse-cdn.com/flex034/uploads/speedlife/original/2X/b/b7170c8eddc0b95ece6b88172b2f416a08489a45.png) [@system](https://forums.speedlife.net/u/system)\
**Post date:** [February 10, 2011, 8:27am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/11 "2011-02-10T08:27:10Z")

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not really accurate. they’re not renaming anything

> “On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product - indeed there will definitely not be a production run of single-seaters,” the Ferrari statement said.

> "In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

> "For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford’s viewpoint on the matter.

> “ **Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia.”**

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**Author:** ![LUKE\_L](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/luke_l/32/7462_2.png) [@LUKE\_L](https://forums.speedlife.net/u/LUKE_L)\
**Post date:** [February 10, 2011, 8:44am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/12 "2011-02-10T08:44:14Z")

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Can’t they just be pizano’s?

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**Author:** ![theblue](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/theblue/32/5074_2.png) [@theblue](https://forums.speedlife.net/u/theblue)\
**Post date:** [February 10, 2011, 9:23am UTC](https://forums.speedlife.net/t/ford-suing-ferrari-over-f150-name/209049/13 "2011-02-10T09:23:13Z")

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when will Ferrari stop trying to steal sales from ford…
