# GM: Stop Saying "Chevy" **URL:** \ **Category:** NYSpeed Automotive\ **Created:** [June 10, 2010, 6:23am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296 "2010-06-10T06:23:47Z")\ **Posts on this page:** 10\ **Page:** 2
**Author:** ![91MR2](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/91mr2/32/7217_2.png) [@91MR2](https://forums.speedlife.net/u/91MR2)\ **Post date:** [June 10, 2010, 10:36am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/21 "2010-06-10T10:36:16Z")
I think the correct answer is who gives a shit… ---
**Author:** ![a\_ahmed](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/a_ahmed/32/5411_2.png) [@a\_ahmed](https://forums.speedlife.net/u/a_ahmed)\ **Post date:** [June 10, 2010, 11:29am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/22 "2010-06-10T11:29:44Z")
chevy makes me think redneck or old piece of crap… Chevrolet makes me think corvette. ---
**Author:** ![Philly](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/philly/32/5748_2.png) [@Philly](https://forums.speedlife.net/u/Philly)\ **Post date:** [June 10, 2010, 11:34am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/23 "2010-06-10T11:34:30Z")
Maybe they should call it “Garbage” just so people know what they are getting into reliability/depreciation wise from the get go ---
**Author:** ![airhead](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/airhead/32/7471_2.png) [@airhead](https://forums.speedlife.net/u/airhead)\ **Post date:** [June 10, 2010, 11:58am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/24 "2010-06-10T11:58:27Z")
I can’t remember the last time I actually heard someone say the word “Chevrolet” out loud. ---
**Author:** ![66impalass](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/66impalass/32/7429_2.png) [@66impalass](https://forums.speedlife.net/u/66impalass)\ **Post date:** [June 10, 2010, 12:45pm UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/25 "2010-06-10T12:45:16Z")
They have changed the memo… sadly through facebook [http://www.facebook.com/generalmotors](http://www.facebook.com/generalmotors) ---
**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\ **Post date:** [June 10, 2010, 1:09pm UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/26 "2010-06-10T13:09:20Z")
---
**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\ **Post date:** [June 10, 2010, 1:28pm UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/27 "2010-06-10T13:28:19Z")
> [@97240sxSR20](#): > > Maybe they should call it “Garbage” just so people know what they are getting into reliability/depreciation wise from the get go :picard: ---
**Author:** ![BigRon](https://avatars.discourse-cdn.com/v4/letter/b/58956e/32.png) [@BigRon](https://forums.speedlife.net/u/BigRon)\ **Post date:** [June 10, 2010, 9:55pm UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/28 "2010-06-10T21:55:28Z")
> [@Onyx Z32"](#): > > BigRon, did you get the Memo? I don’t work for GM but I do work in the building. Had lunch at the table next to Big Ed last week. Suprised he eats with the general public but he is there and talks to anyone that walks up. As for the memo here was GM’s response: > DETROIT – Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted. > We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products. > In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process. > We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.” > **[Followup: GM says feel free to say 'Chevy' \*UPDATE - Autoblog](https://www.autoblog.com/2010/06/10/followup-gm-says-feel-free-to-say-chevy/)** > > Were you one of the many that thought the apocalypse must be nigh for General Motors to suggest that we should stop referring to Chevrolet as 'Chevy'?" Yeah, we understand. After all, the nickname is as American as baseball and apple pie... or... So basiclly in advertising they will call it Chevrolet rather than Chevy. Was this news worthy? ---------- Post added at 12:55 AM ---------- Previous post was at 12:48 AM ---------- > [@97240sxSR20](#): > > Maybe they should call it “Garbage” just so people know what they are getting into reliability/depreciation wise from the get go One of the drivers of the more recent depreciation in the big 3 was due to huge incentive loads that kill residuals. Toyota will start seeing theirs take a hit if they continue to keep going with all of thier current incentives. Chevy and Ford just showed decent increases recently due to slimming down on incentives: > **[Residual Value Report: Ford cars make big jump - Autoblog](https://www.autoblog.com/2010/06/08/residual-value-report-ford-cars-make-big-jump/)** > > The Automotive Lease Guide has just released its annual report of residual values. Thanks to slimmed production and lower incentives, both Ford and Chevrolet saw jumps of 11 and 7.5 percentage points, respectively, compared to five years ago, and a... ---
**Author:** ![Jam](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jam/32/7235_2.png) [@Jam](https://forums.speedlife.net/u/Jam)\ **Post date:** [June 10, 2010, 10:03pm UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/29 "2010-06-10T22:03:26Z")
> [@Onyx Z32](#): > > [https://youtu.be/LaQXQmkMFGc](https://youtu.be/LaQXQmkMFGc) i dont think this video could be any shakier ---
**Author:** ![a\_ahmed](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/a_ahmed/32/5411_2.png) [@a\_ahmed](https://forums.speedlife.net/u/a_ahmed)\ **Post date:** [June 11, 2010, 4:14am UTC](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296/30 "2010-06-11T04:14:53Z")
lol they are just nervous shaky [Previous page](https://forums.speedlife.net/t/gm-stop-saying-chevy/156296.md?page=1)