# good read to make you stop and think

**URL:** <https://forums.speedlife.net/t/good-read-to-make-you-stop-and-think/265951>\
**Category:** Shift518 Off Topic\
**Created:** [January 7, 2013, 6:19pm UTC](https://forums.speedlife.net/t/good-read-to-make-you-stop-and-think/265951 "2013-01-07T18:19:45Z")\
**Posts on this page:** 1\
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**Author:** ![Vovchandr](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/vovchandr/32/6275_2.png) [@Vovchandr](https://forums.speedlife.net/u/Vovchandr)\
**Post date:** [January 8, 2013, 9:53am UTC](https://forums.speedlife.net/t/good-read-to-make-you-stop-and-think/265951/5 "2013-01-08T09:53:26Z")

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> [@The wife wants a BOAT. Boat people come in.](https://forums.speedlife.net/t/the-wife-wants-a-boat-boat-people-come-in/51408/29):
>
> It also makes you think the other way. Does the “name” cloud our perceptions too? Are Tommy Hilfigure jeans that much better at being pants than Lee? Are some of the parts we put on our cars that much better than others because they have a million nutt swingers? If you said yes to those, then those artforms may be already lost.

Marketing 101: Yes the name “clouds” the perceptions, and a big hunk of the premium you pay for a “better” product is to cover their advertising budget and inefficiencies of a large company.

There are countless examples of identical products being sold for more money for no other reason than perception. Equate Walmart brand in drugs is an easy example when there is only way way to make a 3 ingredient product.

With that said, people are people. We are never happy, we always take things for granted, we get desensitized to the amazing things around us unless it’s sold to us in a neatly wrapped marketing package.

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