# GTR marketing questions **URL:** https://forums.speedlife.net/t/gtr-marketing-questions/122292 **Category:** SON240sx Automotive **Created:** [March 4, 2009, 10:28am UTC](https://forums.speedlife.net/t/gtr-marketing-questions/122292 "2009-03-04T10:28:35Z") **Posts on this page:** 1 **Showing post:** 11
### Author: ![matty](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/matty/32/5043_2.png) [@matty](https://forums.speedlife.net/u/matty) #### Post date: [March 4, 2009, 11:41am UTC](https://forums.speedlife.net/t/gtr-marketing-questions/122292/11 "2009-03-04T11:41:35Z")
your correct it was titled the black mask project some believe it was nissan or their advertising agent, omd, behind it. Nissan has no say, they never confirmed or refused this, even though they tried to make it seem like an outside job. It was a form of guerilla marketing. I do agree with the secrative nature being an ingenious ploy. It created a buzz about the vehicle that touched upon its emotional ties to pop culture and heritage. Many other car manufacturers have done this in the past with success and failure. > [@The DMV wants my plates](https://forums.speedlife.net/t/the-dmv-wants-my-plates/20613/11): > > Just a note: > In regards to (1); I really liked the idea that just prior to the release of production models, they paraded 2 gtr’s in a see-through trailer around asia and part of europe. I dont know if anyone else remembers seeing this, but they had a black and a white one i think in a small 2 car trailer with a transparent enclosure. I honestly thought that was an incredibly ingenious marketing ploy. You keep a secretive aura about the car but you show enough so that the people lucky enough to see will be like, “what was that?”. --- _[View the full topic](https://forums.speedlife.net/t/gtr-marketing-questions/122292)._