# How can Sony possibly justify this pricetag?

**URL:** https://forums.speedlife.net/t/how-can-sony-possibly-justify-this-pricetag/38289
**Category:** NYSpeed Off Topic
**Created:** [November 6, 2007, 11:29am UTC](https://forums.speedlife.net/t/how-can-sony-possibly-justify-this-pricetag/38289 "2007-11-06T11:29:06Z")
**Posts on this page:** 1
**Showing post:** 20

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### Author: ![Nikuk](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/nikuk/32/7254_2.png) [@Nikuk](https://forums.speedlife.net/u/Nikuk)
#### Post date: [November 8, 2007, 7:50pm UTC](https://forums.speedlife.net/t/how-can-sony-possibly-justify-this-pricetag/38289/20 "2007-11-08T19:50:32Z")

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[quote=“Jon,post:16,topic:38289"”]

:gotme: people in the market for a TV that big can probably swing it?

[/quote]

its only a 70" tv. :gotme:

I know of a few 60+" sets on this site alone. 👋

It’s Sony.

Yes, 120hz is expensive, as is a liquid crystal that large. Considering the control & processing that has to go into that… sure it’ll be expensive.

$32k is ridiculous though. IMO. _but i have no idea what Sony’s costs are, NOR DO YOU._

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