# New Chevy truck ads... **URL:** \ **Category:** NYSpeed Automotive\ **Created:** [January 21, 2009, 6:22am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662 "2009-01-21T06:22:27Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![newman](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/newman/32/7569_2.png) [@newman](https://forums.speedlife.net/u/newman)\ **Post date:** [January 21, 2009, 6:22am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/1 "2009-01-21T06:22:27Z")
I feel like Chevy’s new ad campaign is pretty low brow and tasteless. I have seen 3 commercials. One where they’re making fun of the ford “man step” whatever the fuck that is, one targeting the seats in some SUV, and one targeting the Toyota Tundra’s V6. I can’t quite put my finger on why they bug me. Perhaps it’s because even though car commercials frequently point out that their product has better \_\_\_\_\_ than companies X,Y,Z it’s usually done discretely. These new commercials seem more like a political smear campaign than car ads. I think it’s because I expect a _worldwide_ company to be a little more professional than what essentially boils down to: “buy a Chevy if you want to be a man; buy a Toyota/Ford if you want to be a girly fggt” But it probably works, and they’re starving for business, so who am I to judge… ---
**Author:** ![boardjnky4](https://avatars.discourse-cdn.com/v4/letter/b/96bed5/32.png) [@boardjnky4](https://forums.speedlife.net/u/boardjnky4)\ **Post date:** [January 21, 2009, 6:26am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/2 "2009-01-21T06:26:25Z")
There’s the one where the guy backs into the silverado with his Ram. And the silverado guy makes fun of the heated steering wheel. So Stupid. I wish I had a heated steering wheel! ---
**Author:** ![Bacon](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/bacon/32/7230_2.png) [@Bacon](https://forums.speedlife.net/u/Bacon)\ **Post date:** [January 21, 2009, 6:32am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/3 "2009-01-21T06:32:40Z")
Hi, our product sucks and doesn’t have as many features. Please buy it? ---
**Author:** ![OfficerK](https://avatars.discourse-cdn.com/v4/letter/o/4da419/32.png) [@OfficerK](https://forums.speedlife.net/u/OfficerK)\ **Post date:** [January 21, 2009, 6:33am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/4 "2009-01-21T06:33:47Z")
ehh bugs me because their product isn’t that great, and doesn’t stand out from the competition. ---
**Author:** ![fiend540](https://avatars.discourse-cdn.com/v4/letter/f/bcef8e/32.png) [@fiend540](https://forums.speedlife.net/u/fiend540)\ **Post date:** [January 21, 2009, 6:34am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/5 "2009-01-21T06:34:44Z")
> [@Bacon](#): > > Hi, our product sucks and doesn’t have as many features. Please buy it? On the contrary the new silverado is probably the nicest truck out there currently. ---
**Author:** ![OfficerK](https://avatars.discourse-cdn.com/v4/letter/o/4da419/32.png) [@OfficerK](https://forums.speedlife.net/u/OfficerK)\ **Post date:** [January 21, 2009, 6:40am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/6 "2009-01-21T06:40:55Z")
> [@fiend540](#): > > On the contrary the new silverado is probably the nicest truck out there currently. So is that why it didn’t get the International Auto Show Truck of the year, or whatever blah blah blah award it is? ---
**Author:** ![JayS](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jays/32/15375_2.png) [@JayS](https://forums.speedlife.net/u/JayS)\ **Post date:** [January 21, 2009, 6:41am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/7 "2009-01-21T06:41:00Z")
I guess when your union healthcare, wage and retirement costs have prevented you from affording the R&D to get any innovative features your last resort is to call those features the competition has “girly”. Honestly, fuck GM and their bailout request. It’s time to restore consequence to bad business practices. ---
**Author:** ![fiend540](https://avatars.discourse-cdn.com/v4/letter/f/bcef8e/32.png) [@fiend540](https://forums.speedlife.net/u/fiend540)\ **Post date:** [January 21, 2009, 6:46am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/8 "2009-01-21T06:46:08Z")
> [@OfficerK](#): > > So is that why it didn’t get the International Auto Show Truck of the year, or whatever blah blah blah award it is? Since when do auto show awards mean anything other than bragging rights in ad campaigns? After driving all 4 major trucks and comparing them in the last month (toyota,dodge,ford,chevy) the only two I would consider is the Chevy and The toyota. ---
**Author:** ![FourEyed](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/foureyed/32/7216_2.png) [@FourEyed](https://forums.speedlife.net/u/FourEyed)\ **Post date:** [January 21, 2009, 7:01am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/9 "2009-01-21T07:01:43Z")
I drove them all… several times. I need a truck that can stand up to my abuse. I have only owned ford trucks before, and I now drive an 08 sierra. There is a reason for that. ---
**Author:** ![OfficerK](https://avatars.discourse-cdn.com/v4/letter/o/4da419/32.png) [@OfficerK](https://forums.speedlife.net/u/OfficerK)\ **Post date:** [January 21, 2009, 7:08am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/10 "2009-01-21T07:08:58Z")
> [@fiend540](#): > > Since when do auto show awards mean anything other than bragging rights in ad campaigns? After driving all 4 major trucks and comparing them in the last month (toyota,dodge,ford,chevy) the only two I would consider is the Chevy and The toyota. Oh I don’t know, usually when you have a group of industry critics deciding which truck is “best”, it might want to be factored in. Of course people have their favorites, but I am pretty sure Ford F150 is the WORLDS top selling truck for a reason, and I am not even a fan of Ford. Just sayin’ is all… ---
**Author:** ![Jagermeister](https://avatars.discourse-cdn.com/v4/letter/j/f19dbf/32.png) [@Jagermeister](https://forums.speedlife.net/u/Jagermeister)\ **Post date:** [January 21, 2009, 7:11am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/11 "2009-01-21T07:11:36Z")
Ford, Toyota, Chevy all do the same type of direct comparison marketing for their trucks. ---
**Author:** ![66impalass](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/66impalass/32/7429_2.png) [@66impalass](https://forums.speedlife.net/u/66impalass)\ **Post date:** [January 21, 2009, 7:12am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/12 "2009-01-21T07:12:28Z")
> [@OfficerK](#): > > Of course people have their favorites, but I am pretty sure Ford F150 is the WORLDS top selling truck for a reason, and I am not even a fan of Ford. 'cause the base model WT is the cheapest in fleet pricing. ---
**Author:** ![newman](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/newman/32/7569_2.png) [@newman](https://forums.speedlife.net/u/newman)\ **Post date:** [January 21, 2009, 7:13am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/13 "2009-01-21T07:13:10Z")
Regardless of which truck IS indeed the best, i still think the ad is tacky as hell. > [@Jagermeister](#): > > Ford, Toyota, Chevy all do the same type of direct comparison marketing for their trucks. Agreed, but I feel like this time the ad takes it beyond the truck’s merits and makes stabs at the OWNERS of the vehicle. Saying The chevy silverado V8 gets better EPA FE than the Tundra V6 is one thing. Hinting that driving a Tundra makes you less of a man? That’s substantially different. ---
**Author:** ![IanK](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/iank/32/5016_2.png) [@IanK](https://forums.speedlife.net/u/IanK)\ **Post date:** [January 21, 2009, 7:16am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/14 "2009-01-21T07:16:18Z")
Whats funny is how pompous they are about such a complete piece of shit. I’ll be a girlie fggt and have the tundra. Just another example of why GM sucks at life. ---
**Author:** ![nappy1380](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/nappy1380/32/7502_2.png) [@nappy1380](https://forums.speedlife.net/u/nappy1380)\ **Post date:** [January 21, 2009, 7:18am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/15 "2009-01-21T07:18:24Z")
> [@JayS](#): > > I guess when your union healthcare, wage and retirement costs have prevented you from affording the R&D to get any innovative features your last resort is to call those features the competition has “girly”. > > Honestly, fuck GM and their bailout request. It’s time to restore consequence to bad business practices. And the money is going to go bail out people who failed to pay their mortgages. It’s a lose/lose situation, either way someone was financially irresponsible and will be getting a free hand out. ---
**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\ **Post date:** [January 21, 2009, 7:22am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/16 "2009-01-21T07:22:52Z")
> [@IanK](#): > > Whats funny is how pompous they are about such a complete piece of shit. I’ll be a girlie fggt and have the tundra. Just another example of why GM sucks at life. Why is it a piece of shit? Oh, and a V6 full-size pickup is fggty. You gotta remember, we’re in the north. Driving something masculine (compensating) is a big deal to a lot of southerners that drive whatever black pickup truck makes them look like the biggest badass. ---
**Author:** ![IanK](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/iank/32/5016_2.png) [@IanK](https://forums.speedlife.net/u/IanK)\ **Post date:** [January 21, 2009, 7:26am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/17 "2009-01-21T07:26:36Z")
> [@Joe](#): > > Why is it a piece of shit? Oh, and a V6 full-size pickup is fggty. > > You gotta remember, we’re in the north. Driving something masculine (compensating) is a big deal to a lot of southerners that drive whatever black pickup truck makes them look like the biggest badass. Have you seen them ? been in one ? and yes I suppose i agree a V6 full size is a bit :gay2: not that I care anyway though, trucks blow. Oh and yeah I guess i agree, those inbreed meat heads in the south probably think its fantastic. It isnt. ---
**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\ **Post date:** [January 21, 2009, 7:29am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/18 "2009-01-21T07:29:17Z")
Yes, i’ve been in them. New silverado/sierra \> any other pickup in that class IMO. ---
**Author:** ![JayS](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jays/32/15375_2.png) [@JayS](https://forums.speedlife.net/u/JayS)\ **Post date:** [January 21, 2009, 7:30am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/19 "2009-01-21T07:30:20Z")
> [@Joe](#): > > Driving something masculine (compensating) is a big deal to a lot of southerners that drive whatever black pickup truck makes them look like the biggest badass. Says the guy driving the TBSS with 20" chromes… :mamoru: ---
**Author:** ![Carnut](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/carnut/32/7590_2.png) [@Carnut](https://forums.speedlife.net/u/Carnut)\ **Post date:** [January 21, 2009, 7:31am UTC](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/20 "2009-01-21T07:31:03Z")
> [@newman"](#): > > I feel like Chevy’s new ad campaign is pretty low brow and tasteless. > > I have seen 3 commercials. One where they’re making fun of the ford “man step” whatever the fuck that is, one targeting the seats in some SUV, and one targeting the Toyota Tundra’s V6. > > I can’t quite put my finger on why they bug me. Perhaps it’s because even though car commercials frequently point out that their product has better \_\_\_\_\_ than companies X,Y,Z it’s usually done discretely. These new commercials seem more like a political smear campaign than car ads. > > I think it’s because I expect a _worldwide_ company to be a little more professional than what essentially boils down to: > > “buy a Chevy if you want to be a man; buy a Toyota/Ford if you want to be a girly fggt” > > But it probably works, and they’re starving for business, so who am I to judge… So which one would you buy? [Next page](https://forums.speedlife.net/t/new-chevy-truck-ads/61662.md?page=2)