# OMG New Apple MacBook Air

**URL:** <https://forums.speedlife.net/t/omg-new-apple-macbook-air/41871>\
**Category:** NYSpeed Off Topic\
**Created:** [January 15, 2008, 12:17pm UTC](https://forums.speedlife.net/t/omg-new-apple-macbook-air/41871 "2008-01-15T12:17:48Z")\
**Posts on this page:** 1\
**Showing post:** 9

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**Author:** ![Matt\_Danger](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/matt_danger/32/4981_2.png) [@Matt\_Danger](https://forums.speedlife.net/u/Matt_Danger)\
**Post date:** [January 15, 2008, 1:26pm UTC](https://forums.speedlife.net/t/omg-new-apple-macbook-air/41871/9 "2008-01-15T13:26:33Z")

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> [@Fry](#):
>
> Who would have guessed that you could build an empire based solely on better packaging and marketing?

I would say their success is a result of a pleasant user experience and marketing to the high end consumer.

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