# Scion-ara? **URL:** \ **Category:** NYSpeed Automotive\ **Created:** [February 3, 2016, 6:51am UTC](https://forums.speedlife.net/t/scion-ara/273570 "2016-02-03T06:51:49Z")\ **Posts on this page:** 14\ **Page:** 1
**Author:** ![240racer](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/240racer/32/5682_2.png) [@240racer](https://forums.speedlife.net/u/240racer)\ **Post date:** [February 3, 2016, 6:51am UTC](https://forums.speedlife.net/t/scion-ara/273570/1 "2016-02-03T06:51:49Z")
Got sent this link today at work: > **[Toyota Gives Scion Brand the Axe](http://www.motortrend.com/news/breaking-toyota-gives-scion-brand-the-axe/)** > > Toyota has decided to drop the youth-targeted Scion brand after nearly 13 years. "After nearly 13 years, Toyota has decided to drop the youth-oriented Scion brand. Despite an attempt last year to rekindle its mojo with two new models, the iA and iM, Scion is closing up shop. According to a report by [CarBuzzard.com](http://CarBuzzard.com) journalist BJ Killeen, Scion employees were briefed on Tuesday ahead of an announcement to be made Wednesday." I’m an employee at a Toyota dealer that recently took on the Scion brand, and this doesn’t come as much of a surprise. We’ve had 10+ 2016 iM’s on the lot for months now and haven’t moved a single one. In my opinion the car is much better marketed as a Corolla Hatchback, or even the new Matrix." The funny part is our dealer principle seemed to know nothing about it. UPDATE: Official Scion Release [http://pressroom.toyota.com/releases/scion+transition+toyota.htm](http://pressroom.toyota.com/releases/scion+transition+toyota.htm) ---
**Author:** ![JayS](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/jays/32/15375_2.png) [@JayS](https://forums.speedlife.net/u/JayS)\ **Post date:** [February 3, 2016, 7:10am UTC](https://forums.speedlife.net/t/scion-ara/273570/2 "2016-02-03T07:10:45Z")
This doesn’t surprise me at all. Toyota’s entire reason for creating Scion was to bring their average consumer age down. The median age of a Scion buyer last year? 49. That means Scion isn’t bringing you new young customers so you might as well just brand them all Toyotas. ---
**Author:** ![Motocrossx23](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/motocrossx23/32/5120_2.png) [@Motocrossx23](https://forums.speedlife.net/u/Motocrossx23)\ **Post date:** [February 3, 2016, 7:18am UTC](https://forums.speedlife.net/t/scion-ara/273570/3 "2016-02-03T07:18:15Z")
New cars are too expensive. You want younger people to buy cars? Stop selling them for 20k+. Student loan debt + low incomes nationwide + boring models = lack of consumer base. I have no desire to own a new car because I look at having a $300-400+ car payment and then think of all the stuff for my house I’d rather buy or put that in a savings account. ---
**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\ **Post date:** [February 3, 2016, 7:27am UTC](https://forums.speedlife.net/t/scion-ara/273570/4 "2016-02-03T07:27:47Z")
Looks like they’ll all be turned into Toyotas. Any good deals on an FRS? ---
**Author:** ![bing](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/bing/32/7211_2.png) [@bing](https://forums.speedlife.net/u/bing)\ **Post date:** [February 3, 2016, 8:30am UTC](https://forums.speedlife.net/t/scion-ara/273570/5 "2016-02-03T08:30:23Z")
i think this was birth ill-conceived from the start, not particularly well executed along the way and then ended too abruptly in the end and also subject to market conditions that may be temporary… like Honda, Toyota just makes really boring, conservative cars in general… of course young people don’t want them. And young people who buy and own cars is such a shrinking demographic anyways why come up with a whole sub-brand to chase it when you could just make your existing cars better. then the whole price of oil being in the shitter which pushes people to bigger cars and blah blah blah. ---
**Author:** ![91MR2](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/91mr2/32/7217_2.png) [@91MR2](https://forums.speedlife.net/u/91MR2)\ **Post date:** [February 3, 2016, 10:47am UTC](https://forums.speedlife.net/t/scion-ara/273570/6 "2016-02-03T10:47:01Z")
Yea, this is not too much of a surprise…they marketed these cars hard for a while, but seems like they gave up a bit in the last couple years… ---
**Author:** ![svtcobra](https://avatars.discourse-cdn.com/v4/letter/s/eb8c5e/32.png) [@svtcobra](https://forums.speedlife.net/u/svtcobra)\ **Post date:** [February 3, 2016, 11:13am UTC](https://forums.speedlife.net/t/scion-ara/273570/7 "2016-02-03T11:13:10Z")
> [@91MR2](#): > > Yea, this is not too much of a surprise…they marketed these cars hard for a while, but seems like they gave up a bit in the last couple years… THIS. when the first hit the market everyone knew what a tc and an xb was and people loved them. I have no idea what a scion ia or im look like nor have I heard of them, the only new scion I know of is the FRS, but the BRZ is the same thing in my eyes so we could just do without that car ---
**Author:** ![fairgentleman\_Z](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/fairgentleman_z/32/7263_2.png) [@fairgentleman\_Z](https://forums.speedlife.net/u/fairgentleman_Z)\ **Post date:** [February 3, 2016, 11:13am UTC](https://forums.speedlife.net/t/scion-ara/273570/8 "2016-02-03T11:13:15Z")
> [@bing](#): > > i think this was birth ill-conceived from the start, I’ve heard: _“Life begins at conception”_ from right to lifers and _“Life begins at birth”_ from right to choosers But I’ve never heard: _“Birth starts at conception”_, and in the case of an ill one it is OK to terminate at the age of 13. I think that you are onto a really progressive movement. The woman would have to give birth, but retains the right to choice at the child’s age of 13 (she must raise it until 13), I think it is a win win for both right to choosers and right to lifers. ---
**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\ **Post date:** [February 3, 2016, 12:10pm UTC](https://forums.speedlife.net/t/scion-ara/273570/9 "2016-02-03T12:10:08Z")
Scion was the brand that made it (somewhat) acceptable to drive a cube. Good riddance. Take the Kia Soul and Nissan Cube with you. ---
**Author:** ![240racer](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/240racer/32/5682_2.png) [@240racer](https://forums.speedlife.net/u/240racer)\ **Post date:** [February 3, 2016, 12:24pm UTC](https://forums.speedlife.net/t/scion-ara/273570/10 "2016-02-03T12:24:33Z")
Admins, can we change the name of this thread to “Scion-ara” ? ---
**Author:** ![Beck](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/beck/32/28683_2.png) [@Beck](https://forums.speedlife.net/u/Beck)\ **Post date:** [February 3, 2016, 12:48pm UTC](https://forums.speedlife.net/t/scion-ara/273570/11 "2016-02-03T12:48:13Z")
> [@JayS](#): > > This doesn’t surprise me at all. Toyota’s entire reason for creating Scion was to bring their average consumer age down. The median age of a Scion buyer last year? 49. That means Scion isn’t bringing you new young customers so you might as well just brand them all Toyotas. 49 years of age average for a new car buyer is good for 2nd out of all manufacturers. I think they were behind Dodge the past couple years. ---
**Author:** ![fairgentleman\_Z](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/fairgentleman_z/32/7263_2.png) [@fairgentleman\_Z](https://forums.speedlife.net/u/fairgentleman_Z)\ **Post date:** [February 3, 2016, 1:18pm UTC](https://forums.speedlife.net/t/scion-ara/273570/12 "2016-02-03T13:18:08Z")
> [@JayS](#): > > The median age of a Scion buyer last year? 49. cANDd called it 12 years ago: > [@carANDdriver Sep 2003](#): > > we think it’s more likely Scions will be trundling around with groceries, bags of topsoil, and crab-grass killer, driven by folks in their 40s. [http://www.caranddriver.com/reviews/scion-xb-road-test-just-what-the-youth-asked-for-page-1](http://www.caranddriver.com/reviews/scion-xb-road-test-just-what-the-youth-asked-for-page-1) ---
**Author:** ![bing](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/bing/32/7211_2.png) [@bing](https://forums.speedlife.net/u/bing)\ **Post date:** [February 3, 2016, 1:22pm UTC](https://forums.speedlife.net/t/scion-ara/273570/13 "2016-02-03T13:22:03Z")
> [@240racer](#): > > Admins, can we change the name of this thread to “Scion-ara” ? slow clap ---
**Author:** ![somedude](https://avatars.discourse-cdn.com/v4/letter/s/ecd19e/32.png) [@somedude](https://forums.speedlife.net/u/somedude)\ **Post date:** [February 3, 2016, 8:03pm UTC](https://forums.speedlife.net/t/scion-ara/273570/14 "2016-02-03T20:03:55Z")
I think the TC was a decent looking car but where they failed to capture youth is the massive lack of a performance department. On a side not my GF owns a 2011 kia soul and the car is generally not enjoyable to drive but it has acceptable power and is unbelievably light. I keep telling her we are throwing slicks on it and taking it to autoX but she is not down with the idea.