# Subaru's STI Going Down Hill?

**URL:** https://forums.speedlife.net/t/subarus-sti-going-down-hill/113108
**Category:** SON240sx Automotive
**Created:** [February 12, 2008, 10:50am UTC](https://forums.speedlife.net/t/subarus-sti-going-down-hill/113108 "2008-02-12T10:50:07Z")
**Posts on this page:** 1
**Showing post:** 41

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### Author: ![Mr.K](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/mr.k/32/5670_2.png) [@Mr.K](https://forums.speedlife.net/u/Mr.K)
#### Post date: [February 13, 2008, 3:35pm UTC](https://forums.speedlife.net/t/subarus-sti-going-down-hill/113108/41 "2008-02-13T15:35:40Z")

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> [@Start saving your $$$](https://forums.speedlife.net/t/start-saving-your/15910/3):
>
> this years subaru campaign has tried to shed its boy racer persona  
> and appeal to a more mature audience.
> 
> i read that in car and driver…i think

Yeah, I’m pretty sure that thats where I read it too. Its not a dumb idea, and I imagine they are expecting exactly the response they’re getting on it. They need to work on their brand perception (like Mitsu) and eventually they’ll be able to build something more geared towards the younger/enthusiast crowd.

Really I wish that a company would come out with a cheap, base vehicle that would sell well because it appeals to all new car owners (20ish year olds) but can be modded easily to become an enthusiast vehicle. It seems like a no brainer. Thats essentially what the whole Muscle car deal was back in the day, cheap cars that could made fast while they were new and people could afford them.

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