# Toyota needs some new tricks **URL:** \ **Category:** NYSpeed Automotive\ **Created:** [May 8, 2009, 12:19pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508 "2009-05-08T12:19:05Z")\ **Posts on this page:** 8\ **Page:** 2
**Author:** ![Toda\_Party](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/toda_party/32/7354_2.png) [@Toda\_Party](https://forums.speedlife.net/u/Toda_Party)\ **Post date:** [May 9, 2009, 10:13am UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/21 "2009-05-09T10:13:54Z")
yah its being P.C. while u plain non-P.C. plans behind closed doors :lol: ---
**Author:** ![Joe](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/joe/32/7219_2.png) [@Joe](https://forums.speedlife.net/u/Joe)\ **Post date:** [May 9, 2009, 10:18am UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/22 "2009-05-09T10:18:39Z")
> [@deebo](#): > > Still does not answer what I said. > > What were their goals? > > By them saying this, they are allowing for “failure”. > > If i bought fantasy island, and my goal was to turn it into a “disney world” (which would never happen, and I would never announce this to the public) I Wouldn’t look as stupid when I failed at reaching my goal. My PERSONAL goal, it would not trickle into the media, because no one else would know besides myself and a few higher ups who are actually involved in the decision making of the company. > > Obviously toyota was expecting to succeed much more than they did. > > Do you think toyota would publicly announce that they were going to be king of trucks? Have you watched their commercials? Apparently their truck is the greatest thing evAr. Indeed. The burly manly man voice said so! ---
**Author:** ![Onyx\_Z32](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/onyx_z32/32/7581_2.png) [@Onyx\_Z32](https://forums.speedlife.net/u/Onyx_Z32)\ **Post date:** [May 9, 2009, 10:34am UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/23 "2009-05-09T10:34:02Z")
> [@deebo](#): > > Still does not answer what I said. > > What were their goals? … > [@Onyx Z32](#): > > … to steal away a % of their potential sales and as a result, a larger % of their profits… > [@deebo](#): > > … **Obviously** toyota was expecting to succeed much more than they did. … > [@Onyx Z32](#): > > _"Toyota’s Lentz … “We’ll have to see where the market takes us,” he said. “ **But do we ever foresee selling Ford and Chevy size numbers? No** – not gonna happen.”_[Click HERE](http://www.marketwatch.com/news/story/toyotas-tundra-stalks-us-pickup/story.aspx?guid=%7B9E5F7FB4-73F4-4DF7-ADBC-FD08753F4344%7D) > [@deebo](#): > > Do you think toyota would publicly announce that they were going to be king of trucks? Have you watched their commercials? Apparently their truck is the greatest thing evAr. So you’re saying Toyota wouldn’t publicly announce that they were trying to be “king of trucks” because they’d want to keep it from the public in case they failed, yet you try to make your point by saying they use a public medium (commercials)? I’m not pulling this stuff out of my ass here and I don’t expect you to believe me. You can think what you want. It still doesn’t change this fact: > [@Onyx Z32](#): > > _“As for the large pickups, the segment operates within the mathematical rule of 100 percent (Al, January 2003). **Any new entry into any market will automatically reduce the market share of the originals.** ”_ We’ve had this conversation here on NYSpeed already: > [@New Chevy truck ads...](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/34): > > Let’s see here. > > Tundra sales for 2008—137K > Silverado/Sierra 2008—633K > [@New Chevy truck ads...](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/37): > > … but you’re missing a huge point. > > GM makes almost all of it’s money from it’s trucks, Toyota does not. > > Toyota didn’t start making full size trucks to sell more than GM, but simply take away some market share so that they could hurt GMs profits… not that GM has made any money recently anyway. > > So what that chart really means is that GM lost 137k potential truck sales to Toyota simply because they offer an alternative. And because GM has “all it’s eggs in one basket” when it comes to only making a good profit margin from their trucks, it also mean GM lost almost 20% of what they could have made before Toyota decided to build full size trucks. > [@New Chevy truck ads...](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/39): > > Under that logic, Toyota makes most of its money from small to midsize cars, GM does not. So what that means is that Toyota lost potential car sales to everyone who bought a GM car, simply because they offer an alternative. > [@New Chevy truck ads...](https://forums.speedlife.net/t/new-chevy-truck-ads/61662/41): > > You’re almost right, that’s why GM came out with the new Malibu to try and cut into sales of the Camary. But the difference is that if Toyota looses the sale of a Camary, they can still compensate by make money from Corolla, Avalon or even a Tundra. Since GM only makes money from trucks they can’t do the same by selling more Cobalts or Impalas. ---
**Author:** ![SideWinderGX](https://avatars.discourse-cdn.com/v4/letter/s/fbc32d/32.png) [@SideWinderGX](https://forums.speedlife.net/u/SideWinderGX)\ **Post date:** [May 9, 2009, 1:00pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/24 "2009-05-09T13:00:07Z")
Onyx, you hit it right on the head. Domestic companies had a monopoly on bigger trucks…Toyota could afford, via its smaller cars bringing in profits, to bring in a comparable truck to take away a portion of what they were getting. Any losses they received from R&D/testing/advertising would be less than the losses of the big 3, but could be buffered from the econo-car profits they were raking in. If they made a profit, even better. The best thing the big 3 could’ve done is do the same thing, except in the econo-car department. If Ford would’ve brought out the Fusion that gets 50 some-odd mpg when Toyota brought out their trucks, it would have knocked Toyota back a lot. ---
**Author:** ![deebo](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/deebo/32/5218_2.png) [@deebo](https://forums.speedlife.net/u/deebo)\ **Post date:** [May 9, 2009, 1:56pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/25 "2009-05-09T13:56:59Z")
:blah: :blah: :blah: You’re quoting from toyota’s PR Statements? ---
**Author:** ![boardjnky4](https://avatars.discourse-cdn.com/v4/letter/b/96bed5/32.png) [@boardjnky4](https://forums.speedlife.net/u/boardjnky4)\ **Post date:** [May 9, 2009, 2:58pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/26 "2009-05-09T14:58:26Z")
haha deebo, maybe you should just quit NYSpeed ---
**Author:** ![deebo](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/deebo/32/5218_2.png) [@deebo](https://forums.speedlife.net/u/deebo)\ **Post date:** [May 9, 2009, 3:05pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/27 "2009-05-09T15:05:05Z")
> [@boardjnky4](#): > > haha deebo, maybe you should just quit NYSpeed this is coming from… :roflpicard: ---
**Author:** ![speedped79](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/speedped79/32/7491_2.png) [@speedped79](https://forums.speedlife.net/u/speedped79)\ **Post date:** [May 9, 2009, 3:07pm UTC](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508/28 "2009-05-09T15:07:33Z")
jap scrap wish it would die already [Previous page](https://forums.speedlife.net/t/toyota-needs-some-new-tricks/67508.md?page=1)