# Toyota.... **URL:** https://forums.speedlife.net/t/toyota/52017 **Category:** NYSpeed Automotive **Created:** [July 23, 2008, 9:52am UTC](https://forums.speedlife.net/t/toyota/52017 "2008-07-23T09:52:36Z") **Posts on this page:** 1 **Showing post:** 46
### Author: ![Superium](https://yyz2.discourse-cdn.com/flex034/user_avatar/forums.speedlife.net/superium/32/7405_2.png) [@Superium](https://forums.speedlife.net/u/Superium) #### Post date: [July 31, 2008, 8:55am UTC](https://forums.speedlife.net/t/toyota/52017/46 "2008-07-31T08:55:37Z")
> [@JayS](#): > > But Toyota was smart enough to diversify their lineup. They came out with a new Tundra but covered their bets by also updating their new car lines and working big time on hybrids. Yeah, the new Tundra may be a money loser in the short term while gas prices peak but they’ll be able to ride that out using the profits from their gas misers. People will buy the Tundra because some people simply need a big truck. It probably won’t ever meet the volume projections they made back when the decision was made to spend all the money to redesign it though. > > It’s like any investment. Long term the diversified portfolio almost always wins. The big three loaded up on SUVs/trucks and reaped the profits while gas was cheap, but lost out when gas went up. I think Toyota has fallen behind in the last 10 yrs. Yea they are selling shit loads of cars but from the 70-90’s they were way ahead of their time. Now they just seem like they are slacking and chasing the other manufacturers. Look how long it took them to introduce a full size truck and when all the other makers brought back their signature sports car, what does Toyota do? they stop making anything significantly sporty. --- _[View the full topic](https://forums.speedlife.net/t/toyota/52017)._