LONDON — Shell is shelling out major money, to the tune of some $3.9 million, to film a TV ad for V-Power high-performance gasoline.
The commercial will feature Ferrari Formula 1 cars racing through the streets of London, New York and Sydney, Australia. The oil company has a partnership with Ferrari’s F1 team.
Shell is filming on February 17 in London and then moving to the other cities to complete the ad for a March worldwide TV debut. Ferrari’s own Formula 1 test drivers will do the driving except in Sydney, where a Ferrari owner will reportedly do the honors.
The company says it’s the most expensive advertisement ever made for TV.
What this means to you: You can tell this isn’t an American ad — because it’s not set to debut on Super Bowl Sunday.