Your logic is very flawed. Paris Hilton does not have any success. She’s infamous, not famous. Her ‘money’ is all of her dad’s. Just because someone is in newspapers, magazines, and other shit does not mean it’s good for anyone.
I used Tiger Woods as he is literally a perfect example. There was nothing good to come out of it, and he lost millions upon millions because of his scandal. Nike stock dropped a ton, so even just their shareholders were losing because of it.
PR is all about damage control and maintaining someone’s image.
I’d rather have no one remember my name, then everyone remember it for something bad I did. I’m sure there’s many more people with that logic as well.