nah its a fucked up version of ebay. You pay to bid, in return when you bid on an item it only goes up in price by a few cents, if and when you win, you pay the ammount you bid it too plus whatever you spent to buy bids.
Lets say theres a 400 dollar camera… you may have to buy 50 bids to maybe win it… lets say it goes for 325 bucks, well add the 50 bucks you just spent on bids and you could have spent 50 more and gotten it quicker :rofl