BMW MOTORRAD ANNOUNCES PRICING FOR S 1000 RR

Not exactly doing well in the SBK championship and with a front end as controversial as the “Bangle Ass”, pricing for the S1000RR has finally been released by BMW. Pricing is competitive to many Japanese bikes in that performance range, but will that be enough to convince people to get this ultimate riding machine?

Enjoy~

Walk around Video:

http://www.youtube.com/watch?v=EWpBMklaSio

Official Press Release:

BMW MOTORRAD ANNOUNCES PRICING FOR S 1000 RR

15.07.2009 Press Release
Woodcliff Lake, NJ – July 15, 2009

BMW Motorrad USA has announced that the long-awaited S 1000 RR sport bike – expected to arrive in U.S. dealerships in December – will have a manufacturer’s suggested retail price of $13,800. A Pre-Sale Program is currently under way through December 31, 2009 to ensure that interested customers can secure themselves a place in line when the bike arrives in US dealerships in early 2010. Interested consumers should visit their local dealer or www.BMWPlanetPower.com for more information on the Pre-Sale program.

“We have had tremendous interest in this bike since it was first unveiled in Monza earlier this year,” commented Todd Andersen, Marketing Manager, BMW Motorrad USA. “The S 1000 RR represents an entirely new dimension for BMW Motorrad and the sport bike segment. At this price, we expect a significant number of customers to take advantage of our Pre-Sale program. In fact, all of our first month’s production has already been sold through this program.”

Options for the S 1000 RR
are available at the following prices:
Motorsports Paint Scheme: $750
Race ABS: $1,000
Race ABS & Dynamic Traction Control (DTC) $1,480
Gear Shift Assistant: $450
Anti Theft Alarm: $395

BMW launched the most anticipated new sport bike in recent history, the S 1000 RR, at the famed Monza racetrack, in Italy, during the Superbike World Championship race weekend on May 9, 2009. The S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It holds the distinction of being the most powerful production 1000cc sport bike in the world.

In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete – nearly 20 lbs lighter than the competition.

With its highly distinctive new asymmetrical headlights, which follow the very elegant and unique asymmetrical panels, this first BMW Superbike promises to standout from the crowd of liter-class bikes.

The production version of the S 1000 RR was officially unveiled in the U.S. at Miller Motorsports Park in Utah during WSBK races, during the last weekend of May. Following its U.S. unveiling, BMW’s official S 1000 RR ambassadors, have been traveling to dealerships across the nation for special S 1000 RR presentations, track days and dealer events during the Pre-Sale Program.

[source: BMW]

Standout it will, so will the owner, as undoubtedly there will be on in each town, who somehow managed to justify the purchase of one of these.

Competitive pricing? I think not

With any of the options it’s beating the price of a 1098 Ducati, which is indeed the ultimate riding machine, BMW’s car slogan does not exactly carry over well in the bike world.

R1 being ~$12,400 MSRP, and other liter bikes being in a similar position.

I’m sure it will be within a grand of the other liter bikes but a grand goes a long way in the bike world.

That thing looks sick as hell.

It’s not secret that I don’t know much about motorcycles, but that thing looks legit as hell. :rofl

^EXACTLY my thoughts lol.

I think its hideous but thats just me…

BMWs have always been over priced for the performance and different than there Jap counter-parts yet they have always held there own market share. This is the closest BMW has ever come in terms of performance and pricing and is a big step towards trying to take on the big four.