Nissan North America has canceled plans to participate in the annual Detroit and Chicago auto shows, citing depressed economic conditions.
The decision puts Nissan and Infiniti brands onto a growing list of automakers that are skipping out on the major Detroit international marketing event in 2009. Also withdrawing from the January show are Mitsubishi, Suzuki, Land Rover, Rolls-Royce and Ferrari.
The Chicago auto show is scheduled for February.
Both shows draw media attention to new products from all over the world, in addition to displaying the product line-ups to local consumers.
Nissan corporate spokesman Alan Buddendeck said the decision reflects the current state of the industry and not the Detroit and Chicago shows themselves.
Buddedeck said Nissan believes it effectively got its new product messages for 2009 across at the Los Angeles auto show earlier this month. The company unveiled its new 370Z roadster and the upcoming Cube in Los Angeles.
Thats kinda sad.
I always kinda felt like 8 shows in a row was a bit redundant.
you really only need one…
whats a flight to LA, $300?
makes no sense to spend hundreds of thousands on multiple shows.
detroit has been bleh the last couple years.
hmm maybe i’ll talk my father into NYC.
Yeah… That coupled with no really interesting new models coming out for any make…
Toronto has gotten blah the past few years. Will be interesting since it’s in February and the Camaro is set to be available in March.
As for the Buffalo show, that’s going to be really interesting. But then again, it’s mostly dealer stock and a few older concepts.
fixed
buffalo auto show = going to the car dealer and not being allowed to test drive