Ducaudi: Audi may announce Ducati buy next week

Good things “might” come out of this deal.

By Arno Schuetze and Massimo Gaia

FRANKFURT/MILAN | Wed Apr 11, 2012 11:59am EDT

(Reuters) - Luxury carmaker Audi (NSUG.DE) plans to announce the acquisition of Ducati next week, two people familiar with the matter said, in a deal likely to rev up its long-standing rivalry with BMW (BMWG.DE) in superbikes.

The unit of Volkswagen (VOWG_p.DE). Europe’s biggest carmaker, encountered no major stumbling blocks during due diligence on the Italian motor cycle manufacturer, the people said on Wednesday.

The purchase, which will add expertise in high-revving light engines to VW’s wide-ranging engineering portfolio, could be announced as early as April 18, the day before VW’s annual shareholders’ meeting in Hamburg.

One of the sources said that Ducati’s main shareholder, Italian buyout firm Investindustrial, agreed to talk with Audi exclusively.

Volkswagen, Audi and Investindustrial declined to comment.

VW chairman Ferdinand Piech, a former chief executive officer of Audi, has long coveted Ducati for its expertise on design and light engines.

Ducati would increase the VW group’s brand portfolio to twelve, a number which Piech has said would be the right size for the German automotive group.

“If Piech wants it, he will get it,” said a banker who is familiar with the matter.

Italian newspaper Corriere della Sera also reported on Wednesday that an accord between Ducati and Audi was expected to be signed next week, citing no sources.

The paper noted that Audi had the right to negotiate exclusively until April 15, after which Investindustrial was free to talk to other potential buyers.

In 2005, Audi tried to buy Ducati from former owner Texas Pacific Group but was trumped by Investindustrial, Corriere della Sera added.

Deutsche Bank (DBKGn.DE), Goldman Sachs (GS.N) and Intesa Sanpaolo (ISP.MI) unit Banca IMI are advising Ducati and Investindustrial on the transaction, sources close to the matter said.

Ducati, founded in 1926, has won 17 manufacturer’s World Championship titles over the past 60 years, most recently the 2011 World Superbike trophy.

Investindustrial’s chairman Andrea Bonomi told The Financial Times in February the firm was looking to sell Ducati.

Last month the paper cited sources as saying the price could be about 850 million euros ($1.1 billion) including 800 million in acquired debt.

The two sources on Wednesday declined to comment on the purchase price or give more details.

For Audi, whose Ingolstadt headquarters has become a key research and development centre for lightweight fuel saving technologies, Ducati’s engine technology could add a new development dimension.

Audi has also owned Lamborghini since 1998 and together with the Italian supercar maker aims to produce lower weight vehicles by increasing the share of components made of carbon fiber.

($1 = 0.7644 euros)

(Additional reporting by Andreas Cremer in Berlin and Jennifer Clark in Milan; Editing by David Cowell)

source: reuters

same price as instagram :lol

Doesn’t Ducati change hands every other year?
Don’t care, probably wouldn’t own one even if I had the money.
They seem like Harleys but for racer-wannabees, with difference being that it’s all about CF instead of chrome.

Worked out well for Lambo when Audi took them over.

isn’t it VW, not audi taking them over? One would think they parent company is the one buying them.

Just bc VW owns Audi doesn’t mean Audi cant make purchases like this. Besides if they said VW was buying Ducati that would probably hurt sales more then help it when you are talking high end motorcycles LOL.

bring on the CEL’s!