I think the correct answer is who gives a shit…
chevy makes me think redneck or old piece of crap… Chevrolet makes me think corvette.
Maybe they should call it “Garbage” just so people know what they are getting into reliability/depreciation wise from the get go
I can’t remember the last time I actually heard someone say the word “Chevrolet” out loud.
They have changed the memo… sadly through facebook http://www.facebook.com/generalmotors
:picard:
I don’t work for GM but I do work in the building. Had lunch at the table next to Big Ed last week. Suprised he eats with the general public but he is there and talks to anyone that walks up.
As for the memo here was GM’s response:
DETROIT – Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.
We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.
In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.
We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”
So basiclly in advertising they will call it Chevrolet rather than Chevy. Was this news worthy?
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One of the drivers of the more recent depreciation in the big 3 was due to huge incentive loads that kill residuals. Toyota will start seeing theirs take a hit if they continue to keep going with all of thier current incentives.
Chevy and Ford just showed decent increases recently due to slimming down on incentives:
i dont think this video could be any shakier
lol they are just nervous shaky