What’s with these terrible commercials?
Do any of these actually convince people to buy cars or that their vehicles for the last 15 years weren’t mostly piles of shit?
Yes. At least more than stupid fucking gas mileage commercials or toyota venza ones about “cool parents”
I’d take that c/10 pickup before I took a new camaro.
:xz:
+1
Most of the Japanese car companies commercials suck balls.
^^ cept subaru and the sumo. Dude is legit i gotta photo with him.
I’m a GM fan so I don’t mind the commercials, even though they’re a bit shady. I also went to school for marketing but you don’t need to pass the advertising class to understand they’re just trying to pull on peoples’ heartstrings.
The first commercial you posted I think does a good job at that.
Instead of giving people reasons and facts why they should buy the car (the central route to persuasion) they’re using the peripheral route to persuasion (associating the brand with things that will bring out your emotions).
At the end of the day I think we all need to remember this:
No one writes songs about Volvos!
chevy’s target demographic for the camaro: old men who think they’re still in the game and are “with it”
sounds about right.
It was an extremely obvious attempt at it, so much that it became cheesy. The only thing I can’t figure out in the commercial is why does the entire family have to wear canadian tuxedos? Did they borrow the wardrobe from GM poster boy Leno?
every time I see these I can only think of Ice Cube - “And my dick runs deep so deep so deep
put her ass to sleep”
^^^ lol!
hahahahhahahha
the new honda commercials make me lol, with puddy from seinfeld
mind control robots?
Did he really give the mechanic a blank check?
agreed they are extremely lame… Subaru (drifting)and Vw(darth vader) have had great commercials lately and now so does a new player HYUNDAI…
Looks like Chevy knows the ads suck too:
A year after Chief Marketing Officer Joel Ewanick joined the company and overhauled its advertising, GM is looking to reinvigorate its “Chevy Runs Deep” ad campaign because some of the creative work has not resonated strongly with consumers and some ads don’t explain what the slogan means, Ewanick said.
how about reinvigorating they just get rid of it and move on.
and some ads don’t explain what the slogan means
It doesn’t take a marketing guru to know that they are trying to say Chevy vehicles and their owners have an emotional attachment. The issue is, you can’t tell someone that in a commercial.
how about, instead of bailing them out, we should of just moved on
haha it was a joke