Body shaming backlash fails miserably, Protein World makes a million
Protein World, a little known British diet shakes and supplements company that only launched 18 months ago, apparently made around £1 million ($1.5 million) in four days after being unintentionally boosted by enormous backlash from “body shaming” campaigners over an advert.
Streisand effect and all that.
Their Twitter played a big role too. They more than accepted their role as a ‘villian’ and it seems it’ll pay off. There’s been a bunch of articles written how this new style of marketing is pretty much unheard of but apparently absolutely brilliant to get eyes on your product. Interesting, I think.
They won’t be allowed to do a second round of the same adverts however.
Hypersensitive society mob takes to social media again. 10-15 years ago, people would walk past that billboard and think nothing of it. Now people walk past it and go “Oh, something for me to be offended about, better let everyone know they should feel offended too”.
Buncha fatties gettin’ soft, eating their gallon of ice cream scrolling through their Twitter being judgmental of every girl on their page, now all of a sudden they want to be upset when someone puts a dish of truth in front of them. Grow up Harriet.
