I just checked my UB email and this was an email i got
Subject: interesting research
Interesting article from the 2/1/7 UB Reporter.
Undercover in fast-food land
Newman’s experiences on the McJob offer lessons in management styles
http://www.buffalo.edu/reporter/vol38/vol38n21/articles/NewmanMcJob.html
Obviously its not really newman, but it made me go WTF? at first. Plus its kinda funny picturing him doing this since the article just refers to the guy as Newman.