Can my work legally do this?

its different becuase you are on call for 35 hours a week but you are only on the phone part of it. you are not sitting at your desk working for 35 hours.

its legal. its part of the job. you can deal with it or change fields. only argument would be if you are on the phone a long time each week, then you can ask for a larger pay or a per call type pay versus flat rate.