Chevy Volt pricing

True, but people don’t care about that. What people care about is “hey, I can drive 40 miles on battery alone, and that could save me a whole bunch of money as long as the car doesn’t cost 40k like the Volt”.

The goober has a good point about doing this on an existing platform to save money.

I was predicting the Volt to be the car that saved GM, when it was at 30k plus tax incentives, but I expected them to at least turn some profit. At 40k plus tax incentives selling at a loss it’s just another item to put in the debits column of GM’s financials.