GM will sell everyone they make for the first year (10,000 units)
sort of like if they sold the ZR1 at 150k
I like the idea of them making the mark-up rather than the dealer. If they would have taken a bigger hit and priced it at 30k the dealers would have marked it up another 5k for demand.
Then they might look at dropping the price after demand slows.
In regards to the prius dealer mark up still
http://www.hybridcarblog.com/2008/05/300000-prius-markup-screw-customer.html
http://blogs.cars.com/kickingtires/2008/06/toyota-prius-ho.html