yes, that is exactly the point of this event. club w wants to get every rider in western new york drunk so they can ride around and crash. they actually have bets going with other bars to see how many fatalities they can be responsible for.
it is possible to have fun at these gatherings without getting wasted, you should try it sometime. they (bars in general) have these events because they are bike enthusiasts and have the means and facilities to put together events that they have interest in. of course, they would like to make money as well, i’m not arguing that. but they also hope that if you ride down and have a good time, you might be inclined to come back to the bar, on a later date and time, when you are able to get drunk.
so, no, it’s not so fucking stupid.