Ford is really taking a step in the right direction....not.

[Fry]

Somedude said they wanted to rebage them with the Taurus name because EVERYONE knows what a Taurus is. Its pretty much a household name. People still dont know what a Ford 500 is yet. But the car has only ben out for what…all of 2 years? They havent given the car a chance to establish itself yet.

If it takes more than 2 years for the general public to figure out what a car is then someone in marketing should lose their job.