http://www.detnews.com/apps/pbcs.dll/article?AID=/20061110/UPDATE/611100435
Mulally: Ford needs to become one global company
Bryce G. Hoffman / The Detroit News
DETROIT – Ford Motor Co. President and CEO Alan Mulally said Friday that it will take more than a North American restructuring campaign to save the struggling automaker.
He wants to weld Ford’s disparate regional divisions and brands into a single global operation capable of competing with the company he most admires in the world: Toyota Motor Corp.
“There’s just not just one Ford there’s a lot of Fords, and they’re operated very separately as business units,” Mulally said Friday in an interview with The Detroit News. “We’ve got to go from where we are to leverage our global assets to compete as one company going forward.”
That may require consolidating brands. It certainly means consolidating product lines, platforms and operations.
“There’s a lot of opportunity to consolidate and simplify,” Mulally said. “I look at that as nothing but opportunity.”
Mulally acknowledged that Ford has a long way to go to catch up with its competitors, and he said the best way to do that is by following their example.
“The best in the world is Toyota,” Mulally said. “I’m a disciple of the Toyota Production System. The Toyota Production System is the finest production system in the world they’re a magical machine it’s the machine that changed the world.”
Mulally said the transformation that is necessary at Ford will require support and sacrifices at all levels of the company. He said the 2007 negotiations with the United Auto Workers will be “a defining moment” in the history of the industry. He said will take his message directly to workers if necessary, but will not be stopped from making the changes necessary to save the company.
“We are all in it together. I want the hearts and minds of all the participants,” Mulally said. “We have to deal with reality We have to do what we have to do.”
Ford also has to win back the American consumer.
“We are going to have to get people back in the dealerships to try Ford again,” he said. “We have to show we are a viable alternative.”
I wonder if this means we will get the REAL focus ST