I don’t think you’re seeing the new Elmo unless you’re one of 40 people involved with it’s development…according to our CEO Bob Eckert “For more than a year, 40 dedicated (and very trustworthy!) people have kept one of the biggest secrets in the toy industry: what will Elmo do next? From the design team at Fisher-Price Friends to product sourcing in Asia, from retail presentation to store shelf, Elmo’s big surprise has stayed just that – a surprise – until tomorrow morning when it will be unveiled on Good Morning America.”
I copied that out of my email here at FP…there’s a ceremony going on here around lunchtime with the big reveal, I think I’ll not go.