polar bear swim?

i was watching tv last night and i cought the end of a commerical regarding a polar bear plundge on december 6th 2009. I came to work today to look it up and cant find any info about it anyplace. anybody know anything about it?

I’m not sure if you can see this if you’re not a UB student.

i can see it… thank you

http://polarplunge.kintera.org/faf/home/default.asp?ievent=319029

anyone interested in it…looks like open bar? I may do it just to prove it for myself

of course polar bears swim…jk. im not crazy about the idea of jumping in freezing water, not to mention swiming in the water near the hamburg beach