the adoption of nascar was almost enough to not consider the company at all…loll… but yeah, at least they sponsor other racing and sports. point aside, my goal for a watch was to wear it casually daily… fortunately enough my current job keeps me in the lowest dress possible, jeans and old t shirts or hoodies… so wearing a truely formal dress watch wouldn’t jive and i wouldn’t get the miles out of it. not to mention the touch sensitive quartz is badass