Kentucky Fried Chicken’s year over year sales dropped by 1% in 2008, and the Colonel is thinking outside the bucket to ensure that the trend is reversed. KFC has taken upon itself to fill potholes in major cities as part of a guerilla marketing campaign to promote its “fresh” brand image. The fast-food giant sent out letters to mayors at several major cities, asking them to participate in the unique programming. As you may expect, the Colonel doesn’t merely want to fill the pocks in the asphalt for charity’s sake, it wants to spray “Re-freshed by KFC” on every patch in nonpermanent street chalk.
Think of a city like NF, who’s been waiting 10+ years for the city to do something about their horrible roads. Forget about the advertising, the PR alone is a goldmine.
