I agree.
I think the S5s posted look better exterior wise and Audi does have a nicer (read: flashier, not necessarily better quality) interior. If Audi’s resale value didn’t suck the BBC, and their electrical issues were no longer issues (generalization, I know, but it’s too common), I’d prolly buy an S5 for a summer daily.
The BMW is a much better driver’s car. Audi’s quattro is awesome for rally + snow, but they can not keep up on track to the RWD 3-series. I’m considering getting a 335xi soonish.