"After nearly 13 years, Toyota has decided to drop the youth-oriented Scion brand. Despite an attempt last year to rekindle its mojo with two new models, the iA and iM, Scion is closing up shop.
According to a report by CarBuzzard.com journalist BJ Killeen, Scion employees were briefed on Tuesday ahead of an announcement to be made Wednesday."
I’m an employee at a Toyota dealer that recently took on the Scion brand, and this doesn’t come as much of a surprise. We’ve had 10+ 2016 iM’s on the lot for months now and haven’t moved a single one. In my opinion the car is much better marketed as a Corolla Hatchback, or even the new Matrix."
The funny part is our dealer principle seemed to know nothing about it.
This doesn’t surprise me at all. Toyota’s entire reason for creating Scion was to bring their average consumer age down. The median age of a Scion buyer last year? 49. That means Scion isn’t bringing you new young customers so you might as well just brand them all Toyotas.
I have no desire to own a new car because I look at having a $300-400+ car payment and then think of all the stuff for my house I’d rather buy or put that in a savings account.
i think this was birth ill-conceived from the start, not particularly well executed along the way and then ended too abruptly in the end and also subject to market conditions that may be temporary…
like Honda, Toyota just makes really boring, conservative cars in general… of course young people don’t want them. And young people who buy and own cars is such a shrinking demographic anyways why come up with a whole sub-brand to chase it when you could just make your existing cars better.
then the whole price of oil being in the shitter which pushes people to bigger cars and blah blah blah.
THIS. when the first hit the market everyone knew what a tc and an xb was and people loved them. I have no idea what a scion ia or im look like nor have I heard of them, the only new scion I know of is the FRS, but the BRZ is the same thing in my eyes so we could just do without that car
I’ve heard: “Life begins at conception” from right to lifers
and “Life begins at birth” from right to choosers
But I’ve never heard: “Birth starts at conception”, and in the case of an ill one it is OK to terminate at the age of 13. I think that you are onto a really progressive movement. The woman would have to give birth, but retains the right to choice at the child’s age of 13 (she must raise it until 13), I think it is a win win for both right to choosers and right to lifers.
I think the TC was a decent looking car but where they failed to capture youth is the massive lack of a performance department. On a side not my GF owns a 2011 kia soul and the car is generally not enjoyable to drive but it has acceptable power and is unbelievably light. I keep telling her we are throwing slicks on it and taking it to autoX but she is not down with the idea.