no ad in the paper, mostly word of mouth and bizz cards…i got two buddies that do this commercially and have a tonnnn of accts so theyve thrown me some business this year. I have about 8 driveways, so ill be a bit busy, i usually make two hits per storm depending on amount that drops but yes you are right most of the other guys i know arent getting the work we used to get…but the first storm we get thats heavy snow well be busy