The new Ruf.....RT-35

I think you only feel that way because you read old issues of Motor Trend. There have been vast improvements over the 911 since it was introduced.
First, lets take the exterior of the car:

To:

Yes, the cars have similar lines, but that is what helps make the 911 a 911. They’re not going to do something radically different. They go with what works, and with something that still pays tribute to the original. It’s progression.