Ford dominates J.D. Power 2007 Initial Quality Study
Hot on the heels of the 2007 Strategic Vision Total Quality Awards, J.D. Power and Associates has released its 2007 Initial Quality Study. You’ll no doubt be hearing about how well Ford has done in this year’s IQS, as J.D. Power reports the Blue Oval has garnered five top model segment awards, more than any other automaker. Those models include the Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mercury Milan and the Mazda MX-5.
Indeed, Ford did very well this year, with the Lincoln brand improving from 12th place to 3rd, Mercury from 17th to 8th and Ford jumping from 16th to 10th. We take umbrage, however, with J.D. Power choosing to include the Mazda MX-5 in Ford’s list of segment leaders. Ford owns a controlling 33% stake in Mazda, but doesn’t include the Japanese brand’s sales among its own at the end of the month, and neither does the Japanese-built MX-5 share its plaform with any other Ford models. And, while rattling off how well each Ford brand ranked, J.D. Power doesn’t mention that Mazda ranked 35th, second to last ahead of Land Rover, another Ford brand. Still, even without including the MX-5, Ford’s four segment leaders is still more than any other automaker. Mercedes-Benz and Toyota each had three.
J.D. Power also gives out Assembly Plant Awards, and in a surprising twist of fate, Ford’s Wixom assembly plant that shut its doors forever this past week became the first North American assembly plant to earn the Platinum Plant Quality award for producing vehicles with the fewest defects. We suppose that means 2007 Lincoln Town Car owners are in for some trouble-free times with their cars.
You can check out the complete rankings in the gallery below and read the official press release from J.D. Power and Associates after the jump.
[Source: J.D. Power & Associates]
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