According to experts, we reached “peak beard” already. It’s a dying trend.
For the study, researchers asked 1,453 heterosexual or bisexual women to respond to 36 photos of men’s faces. They found that, when women saw hairy face after hairy face, they began to prefer clean-shaven men. Trendiness would appear to work against the beard’s sexual appeal. Science has called it: It’s all over, beardies.
As the popularity of beards spread, it became harder to identify the beard of an authentically style-conscious, creatively employed hipster-leaning man. At first it was just beard and the wrong kind of ironic T-shirt. But it quickly escalated. All of the sudden it was: You have a beard, but you prefer Phish and not showering? You have a beard, but you didn’t just score a Color Me Badd record from an antique vinyl fair? You have a beard, and you actually live in the wilderness? No. It is too much. We’ve entered the dark ages.
Surprised you didn’t know this Bing, lol.