I think the people who are going to buy a Blu-Ray player are more likely to get an actual player rather than the PS3 because they just don’t know any better. If you walk into a Circuit City or any other store like those, the sales guy to educate said patrons is not going to be pushing a PS3, they are going to be pushing whatever brand they are told. Even IF Sony is that brand, they are going to be pushing the players, not the PS3.