the student rush is fine in that it gets people in that spend more money on food BUT its not a permanant answer. Idealy you want those seats that would normally be empty to be bought up by people looking for season tickets. season ticket money is garenteed…walk up isn’t. walk ups are usaully based on team play, other current happenings in the city… season ticket is upfront and increases ur revenue to spend on players. i have meetings about this shit everymonth with VP of marketing. I’m not sayin i know it all or that everything i say is right but i think being in this field i might have more insight on the topic. student rush is nothing more than a band-aid… a stop leak …short term solution to a problem of lacking sales.
the penguins should want what the steelers have which is about 95-97% of their seats is season tickets… the rest of the 5% is just to leave open to appeaze the general public who can’t get access to season tickets.
baseball just has to many games to ever have %100 season ticket sales. people can’t make 81 dates when you have a young family. but the still same holds true, get people to commit to some sort of a package that is garentted money. full season all the way down to a 8 game plan.