So in 2 years when your Dodge Ram transmission is falling apart at least you’ll only be paying 2.99 for the gas you put in it!
It’s a cool gimmick, and will bring stupid people into the dealership. If you’re selling a product that was all over the worst cars list this year you do what you can to draw stupid people into the dealership. That’s the demographic who buys cars that are the worst cars list. 