I have a bunch of hides of REAL leather for upholstering seats, door panels, ect… These go for more than $500 a hide. Average size for each is more than 40 square feet. (same stuff like on quality leather funiture)
upholstery grade leather is not as durable as automotive leather , it wont last as long , still will get a good 6-7 years out of them if cared for properly… good price though
My dad completely restored a '49 caddy conv. to a Grand National prize winner (and then sold it for what I paid for my house ). He used 8 hides on it, a little darker than the red you have there, in a black car.