Marketing 101: Yes the name âcloudsâ the perceptions, and a big hunk of the premium you pay for a âbetterâ product is to cover their advertising budget and inefficiencies of a large company.
There are countless examples of identical products being sold for more money for no other reason than perception. Equate Walmart brand in drugs is an easy example when there is only way way to make a 3 ingredient product.
With that said, people are people. We are never happy, we always take things for granted, we get desensitized to the amazing things around us unless itâs sold to us in a neatly wrapped marketing package.