GTR marketing questions

[matty]

your absolutely right mark

they didnt push it onto the market, they left it up to viral marketing and let the public pull it in

@Fobwall

I don’t think Nissan marketed the GTR that much. The GTR already had a history and Nissan pretty much used that. And I can definitely say that the GTR was also geared more towards enthusiasts that already knew about it rather than trying to get new customers.

I don’t think I’ve seen a GTR commercial on TV but I’ve seen an Audi R8 commercial on TV.

And it worked, because all GTRs are sold out and are still in high demand. It’s kinda like any supercar in general, you don’t really need to create a marketing strategy for things like this.

What I’m getting at is that it’s kinda like the Corvette Z06, ZR1, Viper ACR…you don’t really need to market those cars. People already know about them.

The only thing I’d say Nissan should do is talk about how efficient / environmentally friendly it is even though it has great performance. But it’s not that great on gas.