“Hey you, smelly guy, here’s $2. Now stand here so I can stream this youtube clip on my $800 tablet”.
Homeless people are being turned into walking Wi-Fi aerials as part of a “charitable experiment” by a New York ad agency.
Bartle, Bogle and Hegarty (BBH) handed out free Novatel Wireless MiFi gadgets to the peddlers – along with T-shirts bearing their names and the words "I’m a 4G hotspot’’ – for its Homeless Hotspots project at the South by Southwest (SXSW) arts and tech festival in Austin, Texas.
I’m all for giving homeless job opportunities but something seems inherently wrong with this. Maybe it’s the fact that you’re labeling a person a 4g hotspot?