Honda confirms immediate F1 pullout

The rumors had been flying for about 48 hours, it’s official now:

http://www.autosport.com/news/report.php/id/72322

Honda have announced their immediate withdrawal from Formula One, the Japanese manufacturer’s president and CEO Takeo Fukui confirmed on Friday morning. After a night of frenzied speculation about the future of the Honda Racing team, Fukui told a hastily called press conference in Tokyo that difficult financial conditions had forced the company to make the decision.
“Honda must protect its core business activities and secure the long term as widespread uncertainties in the economies around the globe continue to mount,” he said. “A recovery is expected to take some time.
“Under these circumstances, Honda has taken swift and flexible measures to counter this sudden and expansive weakening of the marketplace in all business areas. However, in recognition of the need to optimize the allocation of management resources, including investment regarding the future, we have decided to withdraw from Formula One participation.
“We will enter into consultation with the associates of Honda Racing F1 Team and its engine supplier Honda Racing Development regarding the future of the two companies. This will include offering the team for sale.”
Autosport.com understands that Honda Racing team principal Ross Brawn and CEO Nick Fry are due to fly to Tokyo on Monday for talks with the Japanese chiefs about the future.
Sources suggest that Honda chiefs have been told that the team will be funded only until March - giving them three months to find a new buyer before they are shut down.
It is understood staff have been told that potential buyers have already been lined up, with Brawn already focused on securing an engine supply deal with Ferrari to try and keep the team in F1.
Fukui admitted that the withdrawal decision had been a hard one to take - especially as Honda had taken a victory as a car maker in 2006 and had already invested a huge amount of money in bidding to return to the top under the leadership of Brawn.
He added: “In its third era of Formula One activities, Honda has been participating in Formula One races from the 2000 season, initially with BAR, by adopting a new format of jointly developing racing machines. Subsequently, in a move to meet the changing environment surrounding Formula One, we switched to running a 100% Honda-owned team commencing with the 2006 season.
“Surmounting many challenges, the Honda Team achieved a grand prix victory in 2006, enabling Honda to receive overwhelming support from Honda fans around the world that were looking forward to greater success.
“It, therefore, has been an extremely difficult decision for us to come to this conclusion without having been able to fully meet the expectations of our fans.
“By making the best of what we have learned during these times of economic turmoil, coupled with the spirit of challenge gained through active participation in racing, we intend to continue with our commitment in meeting new challenges.
“Finally, we would like to take this opportunity to sincerely thank our fans and all those who have supported Honda’s Formula One efforts, including everyone in the world of Formula One.”

As stated word is Ferrari engine’s (since they have a bunch laying around due to Force India going Mercedes and the possibility of STR not making it more than this season), current developed chassis for '09 was done all in house and rights are retained by Brawn’s staff with funding from Petrobas. That’s all “supposedly though”

Oh yeah, and this is what happens when you’re a fucking bunch of retards who decide the ‘earth’ is more important than securing cash flow for your race team.

See:

http://www.johnelkington.com/weblog/the-honda-earth-car.jpg

MORONS. I’d like to meet the genius behind that marketing decision.

ill buy it

meh I see this as good news now they can concentrate on sportscar/touring car racing

:frowning: sucks… I wish there were more teams that could compete. :frowning:

Boo

blah…

Not a whole lot of good news coming from F1 lately. Maybe the World economy can even effect F1. Say it aint so.

know what sucks the MOST about it?

… that they’ll use this to push “cost saving” measures onto teams that are total BS - so many team engineers have said “just STOP CHANGING SHIT and we can stop spending money dealing with those changes and just improve what we have” yet nobody in the Formula 1 organization seems to understand the impact these “cost-saving” measure would have.

Boo Hoo

Honda quits F1, while American automakers are struggling to keep their heads above water.

Teehee. He said “pullout”. :mamoru:

These are some bad times for the auto industry…

who cares

Correct me if i am wrong here but was Honda not in F1 a while back and they pulled out, like late 80’s-early 90’s? Just goes to show just how DEEP of pockets Williams must have when basically a really really really rich person can stay in and an international company has to pull out

Maybe they were secretly sponsored by god… or mother nature… or whatever those Japanese Shintoism followers believe in :gotme:

:mamoru: It just turned out to be the worst sponsorship ever!

A little bad PR goes a long way… Damn Scientologists!

On a side note, I do see a Bridgestone sticker on the nose… or is that mandated by F1

To be fair, I think Honda has a few more expenses other then F1. It’s just not worth it for them anymore. Whereas Williams only does racing.

They will be back when things turn.It is just less interesting with a sponsor gone. There timing could have been a little sooner.

KK

Honda quits F1 because they have the brains to realize that they aren’t getting a return on their investment right now, yet GM sinks millions and millions of dollars into NASCAR because, ya know, people buy Impalas because Jimmie Johnson won the cup. :gotme:

+1 to Honda

Ohhhh man, you couldn’t be MORE wrong.

Ever heard the saying, “what wins on Sunday, sells on Monday”?