[quote=“Jon,post:16,topic:38289"”]
:gotme: people in the market for a TV that big can probably swing it?
[/quote]
its only a 70" tv. :gotme:
I know of a few 60+" sets on this site alone. 
It’s Sony.
Yes, 120hz is expensive, as is a liquid crystal that large. Considering the control & processing that has to go into that… sure it’ll be expensive.
$32k is ridiculous though. IMO. but i have no idea what Sony’s costs are, NOR DO YOU.