How can Sony possibly justify this pricetag?

[quote=“walter,post:8,topic:38289"”]

Because going from 60" to 70" is a heck of a lot different than going from 50" to 60"

[/quote]

:word:

1080p, 120Hz, 10-bit color = $$$$$

(but I’d still take a Sharp AQUOS)

[quote=“dmoffitt,post:22,topic:38289"”]

(but I’d still take a Sharp AQUOS)

[/quote]

On good signal, AQUOS is cheaper and as good. On bad (read cable or satellite) sony XBR wins due to much better processor.