How can Sony possibly justify this pricetag?

[Nikuk]

Because going from 60" to 70" is a heck of a lot different than going from 50" to 60"

:word:

[dmoffitt]

1080p, 120Hz, 10-bit color = $$$$$

(but I’d still take a Sharp AQUOS)

[Maksim2000]

(but I’d still take a Sharp AQUOS)

On good signal, AQUOS is cheaper and as good. On bad (read cable or satellite) sony XBR wins due to much better processor.